New Airbnb Algorithm 2025: How to Keep Your Listing Among the Top Results

Airbnb Strategy 2025

Have you noticed that your listing appears lower and lower in Airbnb’s search results? You’re not alone. In 2025, Airbnb rolled out one of its biggest updates ever, with millions of changes that truly impact listing visibility.

In this guide, we explain Airbnb’s new algorithm in 2025 and its effect on visibility, why good ratings are no longer enough, and what you can do to keep standing out in an increasingly competitive market.

What Has Changed in Airbnb’s Algorithm?

The first thing to know is that the automatic boost for new listings is gone. Before, when you uploaded a property, it appeared at the top for a few days. That no longer happens.

Now, your ranking depends more than ever on factors such as:

• Repeat guests: if someone books with you again, your ranking improves significantly.

• Personalized preferences: the algorithm adapts results to each traveler’s profile.

• Review content: it’s not just the rating, but the detail of the comments.

• Participation in new features, like in-home services.

• Frequently updating your photos and descriptions.

An important point: each user sees different results. There is no universal fixed position; your visibility depends on the type of traveler searching. You can get an idea of your overall positioning using external tools like Homesberg.

How to Adapt to Airbnb’s New Algorithm 2025

Ratings Are No Longer Enough: What’s Written Matters

A 5/5 rating is no longer a guarantee of visibility. Airbnb now also analyzes the tone and content of reviews. If a guest writes “everything was fine,” even with a top rating, you may lose ranking.

On the other hand, recent reviews with expressions like “an unforgettable experience” or “we’ll definitely come back” carry more weight. Even external factors — like street noise or restaurant recommendations — can affect results, since they contribute to the overall experience evaluated by Airbnb.

This means offering good service is not enough: you need to create experiences that inspire authentic, detailed reviews.

Personalized Results: Every Traveler Sees Something Different

The algorithm adjusts results based on each traveler’s history and preferences. Examples:

• If someone often books pet-friendly stays, those listings will appear first.

• If they travel with kids, family-friendly properties are prioritized.

• If they repeat the same area or style, they’ll be shown similar listings.

  
  

That’s why your listing may show on page one for some guests and page five for others. It’s essential to:

• Clearly define your target audience.

• Correctly tag your listing.

• Highlight what makes you unique.

In-Home Services: An Opportunity… and a Risk

One of the most debated changes is that Airbnb now gives extra visibility to listings that offer in-home services, like private chefs, massages, photo sessions, personal trainers…

The issue is that many hosts can’t provide these services — for legal, insurance, or logistical reasons — and still feel penalized.

If you can’t offer them, there are alternatives: a personalized welcome kit, authentic local recommendations, custom itineraries… little touches that add up.

How to Adapt in Five Steps

1. Update your photos by season

Refresh images of exteriors, rooms, and the local environment. Show your property in different seasons to convey freshness.

2. Adapt your description using real guest comments

Incorporate phrases guests have already used in positive reviews. Reinforce what they already value.

3. Use flexible, demand-based pricing

Even if Airbnb’s tools aren’t perfect, rely on market analysis or experts to set competitive rates.

4. Encourage authentic, positive reviews

A sincere conversation at check-out or a small gesture of thanks can encourage detailed, enthusiastic reviews.

5. Stay up to date with Airbnb’s new features

Even if you can’t use them all, showing activity and interest works in your favor.

Does Your Listing Deserve More Visibility? The Problem May Not Be the Property

Sometimes the problem isn’t the location, the photos, or the comfort. Often, it’s the strategy.

In such a fast-changing system, having a beautiful property is no longer enough. You must understand how the platform thinks: how it values each review, how it counts your response times, how it interprets your pricing choices. That’s what makes the difference today.

At Andbnb, we work with owners who have already tried everything themselves. Owners who know their property has potential but can’t secure regular bookings or scale visibility. When we step in, we don’t perform magic: we do what others don’t — deep analysis, sustainable positioning, meaningful growth — with no shortcuts.

The real result: more bookings, less effort, and above all, more time for what truly matters.

Here’s a concrete example: Success Story: 4 months of management and visible results

If you’re at that point where you know your property can deliver more, maybe all you’re missing is the right partner. Discover how we work with owners.

Conclusion

Airbnb’s algorithm in 2025 demands more than good taste: it demands strategy. Being a good host is no longer enough: you must understand the system, adapt quickly, and know how to stand out.

Knowledge, consistency, and user experience become your strongest allies. Those who adapt quickly don’t just survive, they lead.